Household pastry brand sold to an overseas family conglomerate
A twenty-five year old pastry retail brand in Singapore, S$3m revenue, sold on the founder's retirement. Six months from mandate to completion.
Size
S$3m revenue at sale
Buyer
Overseas family conglomerate
Time to close
6 months
Completed
2024
A pastry retail business twenty-five years old, well enough known in Singapore to count as a household name, trading at around S$3m a year across its outlets. The founder was retiring.
The buyer was an overseas family conglomerate, which is a particular kind of acquirer: patient, brand-conscious, and buying a name and a customer following rather than a set of assets to break up. That profile suited a founder whose concern was what happened to the brand after they left.
Mandate to completion took six months, at the fast end of the six to nine months a structured sale usually runs.
Sell-side advisor, completed 2024. Anonymised: we do not name a client without written permission.
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