Preparing your business for sale
The twelve to eighteen months before you go to market decide most of the price. Here is what to work on, in the order that pays best.
By Eric Ong Updated 8 min read
Most owners think the price is settled in the negotiation. It is settled well before that, in how quickly a buyer can convince themselves the profit continues after you leave.
Start with the numbers a buyer can verify
Three years of consistent, comparable financial statements is the baseline. Consistent matters more than impressive: a buyer who finds the same item treated three different ways across three years starts checking everything.
Then separate the business from the owner. Personal expenses run through the company, a director salary set for tax rather than for the role, rent paid to a property you own, family members on payroll beyond the value of their work. Each of these needs identifying and quantifying, because a buyer will do it anyway and would rather you had done it first.
Reduce what depends on you
Ask a blunt question: if you stopped answering the phone tomorrow, what breaks in the first three months? Whatever the answer is, that is the work.
In practice it usually means handing your customer relationships to named people and letting them hold for a full cycle, promoting or hiring someone with real authority below you, and writing down what only you know. Pricing logic, supplier terms, the reason the process works the way it does.
This is the single highest-return item on the list. A business that runs without its owner is not just worth a higher multiple, it is saleable to a much wider set of buyers.
Fix the paperwork before anyone asks
Customer and supplier contracts in writing. The tenancy documented, with the remaining term and any assignment clause understood. Licences current. ACRA filings, the register of members and the register of controllers up to date, and any past share transfers properly stamped.
None of this adds value on its own. All of it costs value when it is missing, because it turns a six-month process into a nine-month one and hands the buyer a reason to re-price.
Deal with the concentration you can control
One customer at 40 percent of revenue is a structural discount. You will not fix it in a quarter, but you can move it over eighteen months, and the trend itself is worth showing.
Know what you want afterwards
Buyers test this early. An owner who is not clear about why they are selling, or what they want to do next, reads as someone who may withdraw at signing. That uncertainty gets priced too.
What this is worth
Moving from the bottom to the top of a three to five times range on a million dollars of earnings is a two million dollar difference. Very few owners can add that much through a year of trading. Almost all of them can add it through preparation.
What is your business worth?
Two minutes, six questions. You get an indicative range on screen straight away, and the full report by email. Confidential, and no obligation to do anything with it.
Common questions
How long before selling should I start preparing?
Twelve to eighteen months for most businesses. The two items that take longest are three years of clean financial statements and reducing owner dependency, and neither can be compressed at the end. Businesses already close to market ready can move in a few months, which is why it is worth scoring your position before deciding on a timeline.
What single change adds the most value before a sale?
Reducing how much the business depends on you personally. It is the largest discount buyers apply and the one they apply most consistently, because it determines whether they are buying a business or a job. Everything that runs without you, whether that is a manager, a documented process or a customer relationship held by the company, moves the number.
Should I fix my financials before going to market?
Yes, and it is usually the first thing to do. Buyers pay for earnings they can verify against bank statements and filings. Undeclared revenue cannot be credited, add-backs that cannot be evidenced line by line will not be allowed, and messy accounts raise a doubt that spreads to everything else in diligence. A clean trading year is worth more than any argument at the negotiating table.
Is it worth investing in growth just before a sale?
Rarely in the final year. Spending that has not yet produced results reduces current profit, which reduces the figure a multiple is applied to, and a buyer will not pay for growth they have to take on faith. Investment made two or three years out, with results visible in the numbers, is a different matter entirely.
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